Privacy Policy

Effective Date: January 1, 2025

This Privacy Policy has been created to help those concerned about how their Personally Identifiable Information (PII) is used online. PII, as defined under U.S. privacy law and information security, refers to information that can be used on its own or with other data to identify, contact, or locate a single person, or to identify an individual in context. Please read this policy carefully to understand how we collect, use, and protect your personal information in accordance with our website and services.

1. Information We Collect

We collect personal information that you voluntarily provide to us, such as:

• Name, email address, mailing address, and phone number
• Appointment details or service requests
• Newsletter and SMS sign-up preferences
• Billing or transaction data (processed securely via third-party providers)

We may also collect anonymous data such as browser information, IP address, and site usage statistics for analytics and security purposes.

2. When We Collect Information

We collect information when you:

• Register or fill out a form on our site
• Subscribe to our newsletter or SMS/text notifications
• Respond to a survey, promotion, or marketing communication
• Enter information while scheduling an appointment, placing an order, or contacting us

3. How We Use Your Information

We may use the information collected in the following ways:

• To personalize your experience and deliver relevant content and offers
• To improve our website and customer service quality
• To schedule and confirm appointments or orders
• To send text messages, emails, and notifications regarding services, reminders, and promotions
• To administer surveys, contests, or promotional campaigns
• To process transactions and deliver requested services
• To communicate third-party offers or special deals from trusted partners

4. SMS/Text Messages and Notifications

By providing your mobile number, you consent to receive text messages from us, which may include appointment reminders, service updates, promotional offers, and partner discounts. Message and data rates may apply.

You can opt out of SMS messages at any time by replying STOP. For assistance, reply HELP. Consent to receive texts is not a condition of purchase.

5. Third-Party Offers and Partner Promotions

Occasionally, we may send messages or emails about special offers, new services, or discounts provided in partnership with reputable third parties. These communications will always be sent by us, not directly by the partner. We never sell or share your personal information with outside companies for their own marketing purposes.

6. How We Protect Visitor Information

Our site is scanned regularly for security vulnerabilities to ensure a safe browsing experience. We use industry-standard security practices, including:

• SSL (Secure Socket Layer) encryption for all transmitted data
• Restricted access to personal data for authorized personnel only
• Regular malware and security scans
• Third-party secure payment gateways for all transactions (we do not store credit card information)

7. Cookies and Tracking

Our site may use cookies to enhance your user experience, remember preferences, and collect anonymous usage data. You can disable cookies through your browser settings, but doing so may affect site functionality.

8. Third-Party Disclosure and Links

We do not sell, trade, or otherwise transfer your PII to external parties without notice. This excludes trusted service providers who assist us in operating our website or conducting our business under strict confidentiality agreements.

Occasionally, our site, emails, or social media may include links to third-party websites or offers. These sites have independent privacy policies, and we are not responsible for their content or practices. However, we value your feedback on these partners to help maintain our integrity.

9. Google Services

We may use Google AdSense or Google Analytics to analyze website traffic or deliver advertisements. Google’s advertising principles are designed to create a positive experience for users. You can review them at Google Advertising Policy.

10. Children’s Online Privacy Protection (COPPA)

We do not knowingly collect personal information from children under the age of 13. Parents or guardians may contact us to request deletion of their child’s data if it has been inadvertently collected.

11. Fair Information Practices

We adhere to the Fair Information Practice Principles, which form the foundation of U.S. privacy law. In the event of a data breach, we will take the following action:

• Notify users via email within 7 business days
• Post an in-site notification within 7 business days

We support the Individual Redress Principle, granting individuals the right to pursue legally enforceable actions against data collectors who fail to comply with the law.

12. CAN-SPAM Act Compliance

The CAN-SPAM Act sets rules for commercial email, giving recipients the right to stop messages and outlining penalties for violations. We collect your email to:

• Send information, respond to inquiries, and provide updates
• Process orders or appointments and related communications
• Send occasional product or service promotions, including those from trusted sponsors

To comply with CAN-SPAM, we agree to:

• Not use false or misleading subject lines or email addresses
• Clearly identify promotional content as advertising
• Include our physical business address in all emails
• Monitor any third-party email services for compliance
• Promptly honor unsubscribe or opt-out requests

You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of our emails or emailing us directly at unsubscribe@novasmiledg.com. We will promptly remove you from all correspondence.

13. Data Retention and Access

We retain your information only as long as necessary to fulfill the purposes described in this policy or as required by law. You may request access to, correction of, or deletion of your data at any time by contacting us directly.

14. Updates to This Privacy Policy

We reserve the right to update or modify this policy at any time. Changes will be posted on this page with an updated effective date.

15. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us:

Nova Smile Dental Group
2626 S Rural Road, Tempe, AZ 85282
Phone: 480-725-5918
Email: contactus@novasmiledg.com
Unsubscribe: unsubscribe@novasmiledg.com

By using our website or submitting your information, you acknowledge that you have read and agree to this Privacy Policy, including the receipt of SMS, email, and promotional communications as described above.